Craig Tiley has been appointed chief executive officer of the United States Tennis Association, marking a major leadership shift for the organization that oversees the
US Open and grassroots tennis development in the United States. The move ends weeks of speculation and brings one of the sport’s most experienced administrators back to American tennis.
The 64-year-old currently serves as chief executive of Tennis Australia and has been tournament director of the
Australian Open since 2006. During his tenure, the Melbourne Grand Slam repeatedly set attendance and revenue records while expanding its global reach.
In a statement released by the
USTA, Tiley said he was “truly honored to step into the role of CEO of the USTA later this year,” adding that he had “long admired the organization’s leadership in growing the game across the United States and the extraordinary success of the US Open.” He described the appointment as a “full-circle moment,” having begun his American journey as an NCAA coach.
Tiley will assume his responsibilities in the coming months, working with Tennis Australia’s board to ensure a smooth transition. He replaces Lew Sherr, who departed the USTA last year to join
Major League Baseball’s New York Mets.
A mandate focused on participation growth
The USTA framed the appointment around a clear objective: expanding participation nationwide. The organization has set a target of reaching 35 million players by 2035, building on momentum that has pushed tennis participation to a record 27.3 million players in 2025. That marks six consecutive years of growth and a 54 percent increase since 2019.
USTA Board Chair and interim Co-CEO Brian Vahaly said the search focused on “identifying the right leader to accelerate participation growth and help us achieve our goal of reaching 35 million players by 2035.” He added that Tiley brings “a rare combination of global credibility at the highest level of the sport and a proven commitment to growing the game at the grassroots.”
“Tennis has shaped my life — personally and professionally — and having begun my tennis journey in the U.S. as an
NCAA championship coach, this opportunity feels like a full-circle moment. I’m excited to return to American tennis and to work alongside our leadership locally and nationally to continue building the sport’s reach, impact, and future.”
The US Open remains central to the USTA’s strategy, serving as both a commercial engine and a platform to drive participation. Tiley’s experience aligning elite events with grassroots growth is expected to shape that approach.
A track record of growth and innovation
Tiley’s background spans collegiate coaching, community development and Grand Slam administration. As head coach of the University of Illinois men’s tennis team from 1994 to 2005, he led the program to an NCAA Division I national championship in 2003 with a perfect 32–0 season, earning national coach of the year honors twice.
Since becoming CEO of Tennis Australia in 2013, he has overseen sustained participation growth. Over the past five years, overall participation in Australia increased by 30 percent, coach membership rose by 44 percent, and female coach representation grew by 60 percent, now accounting for one-third of the coaching workforce.
Tiley has consistently positioned tennis as a global sport with long-term digital potential. “Tennis is one of the few truly global sports that you can play for a lifetime, at any level, and that’s part of its magic. It has an incredible ability to bring people together — players, fans, communities — across countries and cultures. I firmly believe the opportunity ahead for our sport is enormous.”
He added that tennis is “moving from engaging millions who attend events live to connecting with billions of fans around the world digitally, year-round,” pointing to broader commercial and technological ambitions.
Tiley arrives at the USTA during a period of strong domestic growth but heightened competition for attention in the U.S. sports market. His task will be to translate his Australian success into sustained expansion and long-term stability for American tennis.