"It's probably going to be like that for the rest of her career": Agent of Raducanu believes approach to hiring coaches is never likely to change
WTA
Emma Raducanu is part of IMG with Max Eisenbud a famous agent looking after the former US Open champion and he admits that the coaching changes she goes through will always be part of her career.
Eisenbud said that it is a method that her and her father have implemented with Nigel Sears, Andrew Richardson, Torben Beltz, Dmitry Tursunov and Sebastian Sachs joining and being sacked or leaving.
“The coaching situation, right or wrong, and this is something that her dad and Emma pretty much control on all the coaching stuff, that has been their philosophy all the way up through the juniors,” Eisenbud told the Tennis Podcast.
“They never had coaches for a long time. You’ve probably heard of that. For them, that is calm waters, having a coach for five months and going on to someone else.
“That is not traditional and not the norm for most to win a Grand Slam and change your coach.
“I think you see players changing coaches all the time, particularly on the women’s tour. I think people have a hard time understanding how you can get to the fourth round of Wimbledon and then how you don’t keep working with Nigel Sears, who is a great coach and a great guy.
“All the people when she stopped working with Nigel were killing her… then she won the US Open.
“You were killing her for not staying with Nigel then she won the US Open. Then she changes coaches again.
“Andrew Richardson was a great guy and a great coach and definitely part of that success, but so was Tim Henman, who was really helping her a lot.”
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He also added that the approach doesn't need to be changed and for people to just get used to it.
“Quite frankly, her dad was the one putting in a lot of the game plans for the matches,” Eisenbud added.
“Perspective, it doesn’t look great for people who want it to be wrapped up in a perfect bow. I understand that and I see that, but for the family that’s the way they have done it.
“People need to get over the fact that that’s what they need to do. It’s probably going to be like that for the rest of her career.”
Samuel GillEditor-in-Chief
Samuel Gill is the Chief Content Officer (CCO) of TennisUpToDate.com, a role he has held since 2020. He is responsible for editorial governance across the platform, including setting content standards, overseeing accuracy and consistency, and guiding long-term editorial strategy. Since joining, he has contributed more than 10,000 articles and editorial pieces across the TennisUpToDate network, playing a central role in the daily operation and development of the site.
Based in Leicester, Samuel has a broad background in tennis media. In his current role, he works closely with editors and writers to ensure coverage meets clear journalistic standards, with particular attention to verification, consistency, and timely updates when new information becomes available.
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