Already establishing herself as a fashion icon and social activist, Naomi Osaka can add a new accomplishment to her resume as the Japanese superstar partnered with Mattel Inc to release her own line of Barbie Dolls.
With the toy company pushing for a more diverse line of dolls that focuses on different role models and professions, it only makes sense that Osaka would be chosen as a template. The doll, priced at $29.99, sold out just hours after it was launched on Monday. Mattel's website says: "Due to high demand, we are currently sold out of this doll."
The project was designed by Filipino designer Carlyle Nuera and shows Osaka wearing a Nike tennis dress inspired by her 2020 Australian Open outfit, complete with Nike shoes, visor, and Yonex tennis racket. Nuera said his team worked closely with the four-time Grand Slam champion, even exchanging ideas via zoom at one point.
"We recreated what she wore during the 2020 Australian Open," revealed Nuera. "Naomi wanted her Barbie to have her golden ombré hair and pearl earrings, so that's what she got."
Osaka seemed extremely pleased with the result, saying in a statement: "It's such an honor to be a part of the Barbie Role Model series, and to remind young girls that they can make a difference in the world. I want young girls everywhere to feel empowered to dream big."
Customers can sign up to the website and be notified if the Naomi Osaka doll becomes available again. Currently there is no indication on when fans might be able to purchase it.
I first teamed up with @Barbie in 2019 and today we’re introducing the Barbie Role Model Naomi Osaka doll. I hope every child is reminded that they can be and do anything: bit.ly/36sRTEH Fun fact : (the doll is wearing my outfit from the 2020 Australian Open lol)
