
Already a global superstar due to her exploits in tennis and fashion, Naomi Osaka has teamed up with two other icons to initiate a new enterprise that centers around sports technology.
Osaka has teamed up with NBA superstar Lebron James and rapper Drake to invest in a sports technology company called StatusPRO. Conceived by two former football players, Andrew Hawkins and Troy Jones, the firm describes themselves as a sports tech and gaming company that incorporates player’s data and augmented and virtual reality to create a bevvy of training and fan engagement products.
Naomi Osaka, a strategic investor for the company praised the duo sharing, “I look for investment opportunities that can have a lasting impact on culture and society – and StatusPRO is poised to do that. It’s not only going to influence gaming and entertainment (two things I am passionate about), but also the way athletes can train and analyze their performance."
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The sports tech firm is part of a growing industry that is projected to be worth $57 billion USD by 2027. StatusPro currently has partnerships with a number of NFL teams including the Baltimore Ravens, the NFL Players Association and NCAA collegiate teams. Additional investors for the company include Verizon, KB Partners, Greycroft and Leeds United stakeholders.
Hawkins and Jones are amongst the less than one percent of Black entrepreneurs who receive funding from traditional venture capitalist firms. Hawkins said, “It’s incredibly humbling that pioneers of their level believe in us as founders and in our vision for this industry. We always say StatusPRO is only as strong as our team, and our team just got a whole lot stronger.”
Growing up in a household where soccer was king, my earliest memories are filled with chants from packed stadiums and the rhythm of a ball being passed across neighborhood streets. But somewhere along the way, the quiet elegance and raw emotion of tennis pulled me in. What began as a curiosity became a lifelong passion; not just for the sport itself, but for the stories it tells: of grit, of heartbreak, of improbable comebacks and human resilience.
As a tennis writer, I bring the observational lens of someone who didn’t grow up in the sport, but fell in love with it as an outsider; a perspective that lets me see both its technical beauty and its emotional depth. Over the years working with TennisUpToDate, I’ve had the privilege of reaching more than 3.5 million readers worldwide, with one of my features ranking among the site’s top three articles.
With a background in storytelling and a creative mind always searching for meaning beyond the scoreboard, I aim to craft narratives that go deeper than results and rankings. Whether it’s a rising star breaking through or a veteran fighting off Father Time, I try to capture the heartbeat behind the headlines.
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- I, like writer of this wonderful article, also picked Noskova to win this entire thing. I would love it if she and Andreeva are in the final.Rapunzel12-11-2026
- "Priorities", Saba... spend less time in front of cameras, anti-Social Media, selfies and back to Tennis.
mandoist12-11-2026 - Tell this to Andreeva!
mandoist12-11-2026 - Andreeva with 11 games in a row to add to Saba's downward spiral issue !!! Personal feelings aside... Jess Pegula may want to reassess her evaluation of Mirra's abilities.
mandoist12-11-2026 - I predicted whenthe list was finalised that Linda Noskova would win the WTA Finals and her matches against Gauff and Kostyuk prove that. She is the best (underrated) player in the world!Rapunzel11-11-2026
- Either Lena has a chronic internal ailment (i.e., colitis, enteritis, Crohn's, or some type of lower abdomen issue) -- or she is once again dealing with 'Vukovitis'. Mental stress can indeed cause lower body pains. No matter... whatever is truly going on sucks. "Virus" excuse is getting a bit old -- and often -- at this point.
mandoist09-11-2026 - Ironically, Martina became a U.S. Citizen about the same time as the Orange Convicted Felon & Abuser was just beginning on his road to losing all Daddy's Millions!!
mandoist09-11-2026 - "Another fresh start is in the cards." Thanks for the Humor!! I'm guessing this is the minimum one can do to keep all your sponsors hanging-on in perpetuity?
mandoist09-11-2026 - Vukov is doing this to Lena... AGAIN!!!!! WTA's autonomous collective should be dismantled for allowing Vukov to re-emerge from his hand-slapping suspension. Just ask WTA employees how that's been going lately as they witness his continued verbal abuses. Women's Pro Tennis should start over.
mandoist08-11-2026 - Can't help but suspect Vukov is back to his old self again. Thank you, WTA. Perhaps you can give them a "Battling Couple of the Year Award 2026" ??
mandoist08-11-2026







