"She sells tickets and fans want to see her" - Emma Raducanu set to kickoff 2025 season at ASB Classic in Auckland
WTAWednesday, 13 November 2024 at 02:30
With the 2024 WTA season now behind her, tennis star Emma Raducanu has shifted her focus to the future as the British star was announced as an entrant at the 2025 ASB Classic in Auckland, New Zealand.
The former US Open champion ended her 2024 season prematurely, succumbing to a lingering injury during the Asian swing. Raducanu produced mixed results this year, failing to win a title but delighting home fans with a round of 16 appearance at Wimbledon.
Raducanu set to use Auckland as warm up for Australian Open
The World No.58 made her comeback this year in Auckland, following an eight-month hiatus due to injury. Raducanu has begun each of her last two seasons at the ASB Classic, losing to eventual finalist Elina Svitolina in the second round at this year's edition.
Raducanu concluded negotiations to appear in Auckland during her Wimbledon run. The former World No.10 will likely get a lucrative appearance fee for participating at the tournament, with tournament organizers claiming her stardom warrants a spot at the event.
"Someone like Emma will always be on top of our list, she’s a marquee player, her ranking doesn’t really matter in terms of the star power that she brings to the tournament," said tournament director Nicolas Lamperin. "We’ve seen the effect on ticket sales, every time we have announced her there is always a major spike. We have also seen the reaction from our sponsors when we are having a discussion and sharing the possibility that she might be coming.
"She sells tickets and fans want to see her. She has a special relationship with Auckland and New Zealand."
"She sells tickets and fans want to see her. She has a special relationship with Auckland and New Zealand."
Growing up in a household where soccer was king, my earliest memories are filled with chants from packed stadiums and the rhythm of a ball being passed across neighborhood streets. But somewhere along the way, the quiet elegance and raw emotion of tennis pulled me in. What began as a curiosity became a lifelong passion; not just for the sport itself, but for the stories it tells: of grit, of heartbreak, of improbable comebacks and human resilience.
As a tennis writer, I bring the observational lens of someone who didn’t grow up in the sport, but fell in love with it as an outsider; a perspective that lets me see both its technical beauty and its emotional depth. Over the years working with TennisUpToDate, I’ve had the privilege of reaching more than 3.5 million readers worldwide, with one of my features ranking among the site’s top three articles.
With a background in storytelling and a creative mind always searching for meaning beyond the scoreboard, I aim to craft narratives that go deeper than results and rankings. Whether it’s a rising star breaking through or a veteran fighting off Father Time, I try to capture the heartbeat behind the headlines.
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