The future arrives as Iva Jovic tennis cards sell out almost immediately on same day as Joao Fonseca also launches Topps edition
WTASunday, 26 April 2026 at 15:00
Iva Jovic and Joao Fonseca are becoming popular entities in the tennis world with their star rising all the time and the attempts to cash in on such a rise continue with Jovic having her NetPro cards launched yesterday which immediately sold out.
The 18-year-old yesterday though looked dead set to continue her marked rise only to be defeated in three sets by Leylah Fernandez with the Canadian coming back to stem the rise of the American. But in another world, her signed cards went live and every autograph and jersey card available for purchase promptly sold out.
This within 25 minutes as the prices ranged from $25 to $800 with the company opening its inbox too for offers on four 1/1 cards listed. These types of cards have become lucrative business with pack openings on TikTok being quite the in thing and people bidding on these 1/1 rare cards signed by players that can be sold for a lot more in the future.
A lucrative market
Previously NetPro launched sets with Carlos Alcaraz and also pickleball star Anna-Leigh Waters and now Jovic is the next star to sell it out.
While Joao Fonseca also saw his cards launched through the Topps line. The ever popular Brazilian had his inaugural rookie card hit the market on Friday with the release of 2026 Topps Graphite Tennis. He was put in eight different sets with a base rookie and seven inserts. The most expensive being five Red Crystalline Refractor 1/1 parallels, including an autograph in the “Match Point Marks” series.
Zeynep Sonmez of Turkey reacts with clenched fist after a point against Leylah Fernandez of Canada during the 49. Porsche Tennis Grand Prix, Stuttgart
McCartney Kessler, Talia Gibson, Dino Prizmic, Nishesh Basavareddy and Zeynep Sonmez also saw their cards launched. The latter like fellow contemporaries including Jovic, Eala and Mboko is hugely popular so no doubt a great move by Topps in order to maximise the market.
But on a week where also the ATP launched a store at the Madrid Open, the sport continues to aim to reach a new fanbase who are into this kind of merchandise away from the typical norm and will be one that will no doubt prove more lucrative as time goes on.
Samuel GillEditor-in-Chief
Samuel Gill is the Chief Content Officer (CCO) of TennisUpToDate.com, a role he has held since 2020. He is responsible for editorial governance across the platform, including setting content standards, overseeing accuracy and consistency, and guiding long-term editorial strategy. Since joining, he has contributed more than 10,000 articles and editorial pieces across the TennisUpToDate network, playing a central role in the daily operation and development of the site.
Based in Leicester, Samuel has a broad background in tennis media. In his current role, he works closely with editors and writers to ensure coverage meets clear journalistic standards, with particular attention to verification, consistency, and timely updates when new information becomes available.
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