Becoming the Official Timekeeper of The Championships at Wimbledon in 1978, the Rolex luxury brand has been involved in the tennis world for over four decades.
Cooperating with the Australian Open and the US Open (since 2018), Rolex replaced Longines as the official timekeeper at Roland Garros, "completing" all four Majors. The famous company also works with other notable events like the Rolex Shanghai Masters, the Laver Cup, the Rolex Monte Carlo Masters, the ATP Finals, Indian Wells and the Davis Cup Finals.
Among the players, Stefanos Tsitsipas, Jo-Wilfried Tsonga, Grigor Dimitrov, Dominic Thiem, Milos Raonic and Juan Martin del Potro all work under the Rolex brand, led by the 20-time Major champion
Roger Federer. The Roland Garros champion
Iga Swiatek is the latest big name that will represent the Rolex brand.
The 19-year-old Pole will finish the season inside the top-20 following a memorable run in Paris, beating all seven rivals in straight sets and becoming the youngest champion since Monica Seles in 1992.
Showing no sign of nerves in the title match, Iga toppled the Australian Open champion Sofia Kenin 6-4, 6-1 to lift the trophy, wrapping up the opener with a late break in game ten and dominating the second to emerge at the top.