Saudi Arabia involvement in tennis continues as PIF signs deal with ATP Tour

The rumors of Saudi Arabia's collaboration with the ATP Tour were confirmed this week, as the ATP announced it would begin a multi-year strategic partnership with Saudi Arabia's Public Investment Fund (PIF).

The merger will see PIF become the official naming partner of the men's rankings. Furthermore, they will also become partners at six ATP tournaments — the season-ending ATP Finals in Turin and the Next Gen ATP Finals staged in Jeddah along with the events in Indian Wells, Miami, Madrid, and Beijing.

In an official press release, the ATP stated their deal with the PIF would assist in creating and unlocking opportunities for burgeoning players. Additionally, the PIF would also contribute to the ATP's plan to focus on unity, enhancing fan experiences and leveraging growth opportunities.

"Our strategic partnership with PIF marks a major moment for tennis," said ATP CEO Massimo Calvelli in a statement. It's a shared commitment to propel the future of the sport. With PIF's dedication to the next generation - fostering innovation and creating opportunities for all - the stage is set for a transformative new period of progress."

This announcement follows the news that 22-time Grand Slam champion Rafael Nadal had been named an ambassador of the Saudi Tennis Federation. The former World No.1 is expected to help nurture and plan the development of youngsters in the sport and increase the interest in tennis among the country’s population.