Tennis players dominate Highest Paid Female Athletes 2020: Osaka, Williams and Andreescu among list
Tennis News
The list of Highest Paid Female Athletes for 2020 has been released with Women's Tennis dominating the earnings list with 9/10 of the top 10 being from tennis.
Number One is Naomi Osaka who held the key when it came to endorsements. Total earnings accrued were at $37.4 million; with $3.4 million being in prize money, $34 million was in endorsements.
The latter included sponsorship with Proctor & Gamble, All Nippon Airways and Nissin; alongside her deal with Nike due to being one of the faces of the Japan representation at the Olympics.
No surprise at two is Serena Williams; with again the legendary American earning a lot through endorsements only just behind Osaka with $36 million overall.
Ashleigh Barty, the current World Number One is one of the only players who has Prize Money larger than endorsements thanks in part to her WTA Finals win. Overall this tallies at $10.1 million and $3 million endorsements; a long way shy of Williams and Osaka.
Simona Halep was fourth with $10.9 million overall. While Bianca Andreescu, the US Open champion was almost level in terms of both barometers having $8.9 million; with $4.9 million prize money and $4 million endorsements.
Garbine Muguruza despite only just returning to form is next up with endorsements standing at $4.5 million due to deals with Adidas, Beats and Rolex; to go alongside her $2.1 million in prize money.
Finalising tennis are Elina Svitolina ($6.4m), Sofia Kenin ($5.8m) and Angelique Kerber ($5.3m) with Alex Morgan, US soccer hero finalising the top ten.
This shows not only the earning potential on the court for female tennis players but also off it with endorsements making a huge difference.

Samuel GillEditor-in-Chief
Samuel Gill is the Chief Content Officer (CCO) of TennisUpToDate.com, a role he has held since 2020. He is responsible for editorial governance across the platform, including setting content standards, overseeing accuracy and consistency, and guiding long-term editorial strategy. Since joining, he has contributed more than 10,000 articles and editorial pieces across the TennisUpToDate network, playing a central role in the daily operation and development of the site.
Based in Leicester, Samuel has a broad background in tennis media. In his current role, he works closely with editors and writers to ensure coverage meets clear journalistic standards, with particular attention to verification, consistency, and timely updates when new information becomes available.
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