"Merging tours doesn’t address the elephant in the room: the Grand Slams": Novak Djokovic-led PTPA director doesn't believe ATP-WTA merger solves main issue

Tennis News
Friday, 13 October 2023 at 07:30
copyright proshots 18773209
The head of the Professional Tennis Players Association (PTPA) Ahmad Nassar believes that merging the ATP and WTA Tours will not address the ‘elephant’ in the room.
The organization was started by the current world number one Serbia’s Novak Djokovic who is regarded as the greatest player in the history of men’s tennis in the Open era, having won as many as 24 Grand Slam titles.
Nassar was recently quoted in a report where he stated that the merger of tours will be a first step in the right direction but it will not solve all the problems as the Grand Slams remain the biggest earners for all the tennis bodies.
“Merging tours doesn’t address the elephant in the room: the Grand Slams,” he stated. “At the end of the day, the Grand Slams still command the most revenue, attention, and influence.
"If fragmentation is the tours’ concern, consolidating into one stronger, more unified product is a first step, but certainly not a final solution to maximizing tennis’ earning power, relevance and longevity.
“An ATP-WTA merger would make a lot of sense, with some fairly important caveats. First and foremost, players still have a need for an independent player-only voice, regardless of whether the tours remain separate or merge.
“The consolidation of tours would not change the fact that the ATP and WTA are simultaneously juggling the interests of players, tournament owners, private equity investors and others.”

Just In

Popular News